Marketing & Communications Manager

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Job ID:

3165

Category:

Sales
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Job Views:

30

Employment Type:

Full time

Posted:

09.29.2017
col-wide 

Occupations:

Sales-Retail: General-Other: Sales-Business Development

Job Description:

Definition of the marketing strategy for Saudi Arabia - Collaborate in the strategic plan: market analysis, Cartier KSA performance analysis, budget proposal and action plan definition in order to reach the target budget. - Annual and monthly budget proposal by segment and network. - Revision of budget for official Latest Estimates. - Identify long term opportunities / sources of growth. Manage all product categories - Revise sales forecasts on a monthly basis and collaborate with UAE Merchandising team to define assortments, revise them every 3 months and manage stock objectives / quality of the stock - Supervise weekly product allocations by network / client. - Be the key interlocutor for boutiques. Build up relationships with retail staff - Collaborate with visual merchandising to optimize visibility of the collections. - Reinforce customer knowledge in order to define relevant action plans in line with their expectations. - Collaborate on pricing strategy. - Ensure good representation / stock and knowledge of the teams on all products during local / regional events. Launch new products - Define sales forecasts and assortments in collaboration with merchandising and commercial teams after worldwide meetings. - Define launch plans and coordinate their implementation (Communication, PR, specific training plans to the boutique staff, VM, CRM). Understand competition / market environment - Capture market insights (economy, demographics, technology) - Identify key / relevant competitors; understand their strategy (product offer, distribution strategy, price positioning, communication strategy, etc.) - Regularly update competition information. - Share industry news (press, websites, events, etc.) Working closely with Cartier Middle East hub in Dubai, ensuring consistent media, PR and events plans: Owned & Paid Media - Plan and implement effective media strategy to ensure the Maison’s leadership and brand power by using the appropriate media channels. Develop relevant media plan adapted to local specificities with a strong focus on digital Press and influencers on social network (earned media) - Propose a global PR strategy for KSA focusing on maximizing free exposure for the Maison. - Find the right influencers’ for the Saudi market Events solution development and implementation - Propose an events strategy to maximize the Maison exposure and visibility for the market. - Set up, follow up, find the right suppliers and manage the budget for the whole program of events. Team Management - Manage and lead the Communication and Merchandising team in order for them to contribute to Cartier growth, - Evaluation, training & development programs, - Succession planning & recruitment. Reporting - Participate in monthly report and analysis elaboration. - Participate in weekly meetings with Managing Director.

Job Requirements:

Education Bachelor’s degree or equivalent from a reputed Business school with specialization in Marketing. Required experience Minimum 8 years of relevant experience. Previous relevant experience with luxury brands is a plus. Business fluency in English and Arabic is mandatory. Personal and behaviour skills Skills: - Strategic – can anticipate future consequences and trends accurately and draw credible pictures and visions - Analytical skills - Good communicator - Knowledge of the luxury industry and the Middle East region are a “plus” - Digital Savvy - Creative Behavioural competencies - Team oriented - Open, flexible and adaptable - Innovative - Challenge oriented - Customer oriented - Results oriented - Pragmatic
Company Info
Cartier
Saudi Arabia

Phone:
Web Site:

Company Profile

Company Info


Cartier
Saudi Arabia
Phone:
Web Site:

Marketing & Communications Manager

col-narrow-left 

Job ID:

3165

Category:

Sales
col-narrow-right 

Job Views:

30

Employment Type:

Full time

Posted:

09.29.2017
col-wide 

Occupations:

Sales-Retail: General-Other: Sales-Business Development

Job Description:

Definition of the marketing strategy for Saudi Arabia - Collaborate in the strategic plan: market analysis, Cartier KSA performance analysis, budget proposal and action plan definition in order to reach the target budget. - Annual and monthly budget proposal by segment and network. - Revision of budget for official Latest Estimates. - Identify long term opportunities / sources of growth. Manage all product categories - Revise sales forecasts on a monthly basis and collaborate with UAE Merchandising team to define assortments, revise them every 3 months and manage stock objectives / quality of the stock - Supervise weekly product allocations by network / client. - Be the key interlocutor for boutiques. Build up relationships with retail staff - Collaborate with visual merchandising to optimize visibility of the collections. - Reinforce customer knowledge in order to define relevant action plans in line with their expectations. - Collaborate on pricing strategy. - Ensure good representation / stock and knowledge of the teams on all products during local / regional events. Launch new products - Define sales forecasts and assortments in collaboration with merchandising and commercial teams after worldwide meetings. - Define launch plans and coordinate their implementation (Communication, PR, specific training plans to the boutique staff, VM, CRM). Understand competition / market environment - Capture market insights (economy, demographics, technology) - Identify key / relevant competitors; understand their strategy (product offer, distribution strategy, price positioning, communication strategy, etc.) - Regularly update competition information. - Share industry news (press, websites, events, etc.) Working closely with Cartier Middle East hub in Dubai, ensuring consistent media, PR and events plans: Owned & Paid Media - Plan and implement effective media strategy to ensure the Maison’s leadership and brand power by using the appropriate media channels. Develop relevant media plan adapted to local specificities with a strong focus on digital Press and influencers on social network (earned media) - Propose a global PR strategy for KSA focusing on maximizing free exposure for the Maison. - Find the right influencers’ for the Saudi market Events solution development and implementation - Propose an events strategy to maximize the Maison exposure and visibility for the market. - Set up, follow up, find the right suppliers and manage the budget for the whole program of events. Team Management - Manage and lead the Communication and Merchandising team in order for them to contribute to Cartier growth, - Evaluation, training & development programs, - Succession planning & recruitment. Reporting - Participate in monthly report and analysis elaboration. - Participate in weekly meetings with Managing Director.

Job Requirements:

Education Bachelor’s degree or equivalent from a reputed Business school with specialization in Marketing. Required experience Minimum 8 years of relevant experience. Previous relevant experience with luxury brands is a plus. Business fluency in English and Arabic is mandatory. Personal and behaviour skills Skills: - Strategic – can anticipate future consequences and trends accurately and draw credible pictures and visions - Analytical skills - Good communicator - Knowledge of the luxury industry and the Middle East region are a “plus” - Digital Savvy - Creative Behavioural competencies - Team oriented - Open, flexible and adaptable - Innovative - Challenge oriented - Customer oriented - Results oriented - Pragmatic
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