Job Description:
You will be able to evidence well developed marketing and brand management skills supported by a proven and verifiable track record of delivering results in a competitive environment in the following areas
Portfolio Performance
- Lead the business in establishing, managing and achieving the key performance indicators for your product portfolio including Market Share, Gross Margin Awareness, product trial dynamics & Image attributes
- Strategic analysis on competitor performance and capabilities, reporting back to management on issues that may affect performance
- Strategic review on costs, working with Primary Supply Chain and pricing to ensure corporate margin targets are achieved
Marketing Planning
- Develop the strategic 5 Year Plan and effectively implements the plan within the agreed time schedule
- Develop the marketing support and human resource plan for the portfolio to ensure interdepartmental resources are available to realize the plan
- Lead cross functional dialogue to ensure that adequate resources, both financial and capital, are assigned and made available to realize the plan
New Product Development
- Lead the portfolio’s strategic NPD process and feeds into the 5 Year Plan
- Leads the NPD Meetings and is responsible for the output of the meetings
- Leads cross functionally the NPD strategy and ensures that adequate resources and skills are available
Communication & Media Planning
- Leads the strategic management of the portfolio’s Agency of Record and resourcing requirements.
- Leads and is responsible for the communication strategy for the portfolio ensuring that the key performance targets are achieved.
People Management
- Develops the Human Resource Plan for the portfolio ensuring that adequate resources are in place to support the annual and 5 year Plans.
- Manages his direct reports and ensure that all staff within the team to achieve KPI and MBO Performance agreements.
If you feel you have the right qualities and experience to meet the challenges in this role please send your CV together with cover letter